Villpress
Villpress set out to become a go-to platform for future-driven readers seeking quality news on AI, tech, business, and innovation. But like many early-stage digital publishers, they faced several obstacles:
- A lack of structured content layout
- Low mobile responsiveness
- Poor content discoverability
- No clear user funnel for subscriptions or engagement
- Weak brand visual consistency
1. User-Centric Website Design
We redesigned the Villpress website with a focus on clarity, scannability, and modern UI structure. Using a modular grid system, we gave equal importance to visuals and headlines, helping readers navigate through stories faster.
2. Streamlined UX & Navigation
We refined the site’s architecture — breaking down content into core categories like “Tech,” “AI,” “Business,” and “Entrepreneurship.” This enabled easy exploration and increased session times.
3. Content Management & SEO Setup
We structured the backend CMS (WordPress) to support fast article publishing, while also setting up essential SEO elements — from meta tags and clean slugs to alt texts and hierarchical headers.
4. Mobile & Performance Optimization
Recognizing that 70%+ of traffic comes from mobile users, we ensured a responsive layout with fast-loading elements. Images were compressed and lazy-loaded for speed without compromising quality.
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